If you have passed by the William Ashley store in the past week, you would have probably seen a swarm of people gawking, pointing and taking pictures. For the past few years, during the Toronto International Film Festival, the flagship store has become well known for its outdoor display featuring a shiny, new Lamborghini perched on top of 4 tea cups. This year, the car of choice was not a Lamborghini but the world’s only 100% electric sports car – the new Tesla Roadster.
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In a statement regarding the display, Jackie Chiesa, General Manager for William Ashley China said “William Ashley is proud to offer consumers products that are beautifully designed, durable and embrace an environmentally responsible lifestyle. The Tesla on top of the teacups helps showcase our commitment to the environment, and proves bone china truly is the stronger ceramic around!”
This is a bit of a shift in focus from William Ashley’s use of the gas guzzling Lamborghini’s in the past years. In testing, the Roadster beat nearly every other car for acceleration, including Porsches and Ferraris and is still twice as energy efficient as the Toyota Prius. It consumes no gasoline and requires much less maintenance than internal combustion engine vehicles or complicated hybrids. While, it the car will not be available in Toronto until later this year, it is certainly get a lot of attention now.
Check out William Ashley’s “Tesla On Teacups” until September 21st at William Ashley China, 55 Bloor Street West, Toronto.
