From Media in Canada: KB Media touts new tech
by Jonathan Paul
Based in Toronto, new OOH co KB Media holds exclusive Canadian rights for Mirror Image, an interactive media technology developed by Huntersville, NC-based LuxuryTec that embeds sensors in mirrors to reveal a backlit ad inside.
The company was founded by CEO Jim Kirby, formerly of Publicis [...]
From Media in Canada: CBS Outdoor Canada taps into texters
by Nick Krewen
The new CBS Outdoor Canada platform txt2go has a magic number.
The OOH company announced yesterday it has added text-messaging functionality to its outdoor campaigns, allowing viewers to short code 77888 and a keyword to receive promotional information, location-based offers, contests or discounts. Clients can [...]
Mobile Fringe,a mobile marketing company that specializes in the production and development of proprietary applications for the iPhone and Blackberry devices has designed 3 exclusive Toronto iPhone Apps: The Toronto Eaton Centre App, Mobile Yonge App and the iUofT App.
As of last week, The Eaton Centre iPhone App is now available through the App Store.
The [...]
The City of Toronto’s eco-friendly living website, Live Green has teamed up with Agency59, a Toronto-based ad agency, to launch a new transit shelter ad campaign. These new ad is interactive, allowing people to flip a large switch that turns the back light of the ad on and off, enticing them with the copy “Switch [...]
