Tag Archives: Out of Home

Ads Around the City: Contagion – Bacteria Billboard

4 Oct

Building on its reputation for always being ahead of the curve, Warner Bros. Pictures Canada created a unique outdoor installation merging science and advertising that is guaranteed to leave movie lovers, science buffs and art enthusiasts in ‘awe’ or ‘eww’.

In support of Academy Award ® winner Steven Soderbergh’s latest film “Contagion” — in theatres September 9th, Warner Bros. Pictures Canada teamed up with microbiologists and immunologists from around the world to create a one-of-a-kind bacteria message board located at 409 Queen Street West in an abandoned store-front window. On August 28th, two large Petri dishes were inoculated with live bacteria including penicillin, mold and pigmented bacteria and almost overnight have revealed the true Contagion — an artistic interpretation of the spread of a virus as depicted in the film.

The public was invited to witness first-hand the remarkable growing power of natural bacteria on Wednesday August 31st from 11:00 AM — 2:00 PM. The first 50 people who arrived received passes to see “Contagion” in theatres and other themed prizes.

Advertising Agency: Lowe Roche, Toronto, Canada

Ads around the city: Smart

17 Jul

 

Big billboards and big SUV’s — they both pollute the environment. In keeping with smart car’s low impact on the environment, we created low impact billboards. Miniature sized street advertising that celebrates the beauty of being small.

Advertising Agency: BBDO, Toronto, Canada

Ads around the city: Simply Orange

23 Jun

From Media in Canada: Spotted! Simply Orange gets fresh by Val Maloney

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Thanks to marketer Rob Linden for spotting this fresh new campaign from Coca-Cola’s Simply Orange, aimed at getting consumers back to the brand’s tagline, “100% pure. Never concentrated. Never frozen.”

With media by UM Canada and creative by Zulu Alpha Kilo, the campaign includes OOH, print and in-store activities, Shannon C. Denny, marketing communications, Coca-Cola refreshments, tells MiC.

“In addition to the transit shelter ads, there is an oversized billboard with a large orange cut in half that sits above the physical board,” she says. “The orange, sitting atop a juicer, is filling the Simply Orange carafe below.”

Ads around the city: Arrive Alive

23 Jun

In an effort to prevent impaired driving, fake, double-sided funeral cards are place on vehicles parked in major bar districts. Inexpensive and easy to execute, the cards target drivers just as they’re getting back to their cars. The campaign was launched successfully by Cossette Toronto on St. Patrick’s Day and continues to be executed on nights with increased alcohol consumption.

Watch the case video here

Art & Advertising meet at the Contact Photography Festival

22 Jun

Week-End – Alex Prager

Alex Prager is a self-taught artist whose intriguing photographs feature women dressed as starlets and femme fatales, embroiled in cinematic melodramas. Growing up in LA, the artist was immersed in an environment that embraced ideas of glamour and celebrity culture. While each photograph in the series Week-End (2010) tells its own story, together these images come across as film stills from tantalizingly incomplete narratives. Her enigmatic tableaus are reminiscent of a classic Hollywood era, with their supersaturated and enhanced colours, dramatic lighting, unexpected camera angles, and archetypal representations of beauty.

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Prager’s signature style is influenced by fashion photography inasmuch as it draws upon films by Alfred Hitchcock, David Lynch, and Douglas Sirk. For the artist, “a picture is a picture,” and it is irrelevant whether these images were produced for a gallery wall or for a fashion magazine. If anything, editorial shoots enable her to realize more ambitious projects that would otherwise be difficult to realize.

Surrounding a car dealership and autobody shop, this site-specific installation also evokes nostalgia for a time when film screenings could be enjoyed at the drive-in theatre. Presented as billboards, these seven images reveal the artist’s interest in advertising tropes, in the way they lure the viewer into make believe-worlds. Much like a fashion advertising campaign, her seductive photography heavily relies upon artifice and fabricated promises of happiness. By working with makeup, costumes, and poses–caked lipstick, fake eyelashes, wigs, and demure blank stares–Prager celebrates the trappings of femininity, to the extent that she makes it uneasy for the viewer to see beyond these constructed facades. Within each of these scenes there is an air of mystery present, as if the answer lurks just outside of the picture frame.

This was presented in partnership with Pattison Outdoor Advertising and Nikon Canada

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