To showcase the category’s largest brush, a new media space was created – the subway exit turnstiles themselves. Dramatizing the benefit of LashBlast Length, the exit turnstiles were wrapped in yellow to look like an extremely long brush, and the crossbars were wrapped in black to demonstrate the extremely long lashes you get as a [...]
Posts Tagged as ‘Out of Home’
February 20, 2010
Virgin Love
From Marketing Magazine: Virgin dances into subscribers’ hearts
By Jeremy Lloyd
In the week leading up to Valentine’s Day, Virgin Mobile Canada is ready to dance in the streets for some flash mob loving in Toronto.
Just after 1:30 p.m. on February 10th, Virgin swarmed the intersection of Yonge and Dundas streets with 150 university students performing a [...]
February 20, 2010
Smart: Giant shoehorn
In conjunction with the opening of the 2010 Canadian International Autoshow, smart Canada is educating urban dwellers regarding one of the many benefits of driving a smart fortwo. A head-turning marketing initiative in downtown Toronto has wedged a giant shoehorn behind a smart fortwo, visually illustrating that the less than 3 metre smart fortwo can [...]
February 20, 2010
Mirror Images
From Media in Canada: KB Media touts new tech
by Jonathan Paul
Based in Toronto, new OOH co KB Media holds exclusive Canadian rights for Mirror Image, an interactive media technology developed by Huntersville, NC-based LuxuryTec that embeds sensors in mirrors to reveal a backlit ad inside.
The company was founded by CEO Jim Kirby, formerly of Publicis [...]
February 20, 2010
TXT2GO
From Media in Canada: CBS Outdoor Canada taps into texters
by Nick Krewen
The new CBS Outdoor Canada platform txt2go has a magic number.
The OOH company announced yesterday it has added text-messaging functionality to its outdoor campaigns, allowing viewers to short code 77888 and a keyword to receive promotional information, location-based offers, contests or discounts. Clients can [...]
