From Media in Canada: CBS Outdoor Canada taps into texters
by Nick Krewen
The new CBS Outdoor Canada platform txt2go has a magic number.
The OOH company announced yesterday it has added text-messaging functionality to its outdoor campaigns, allowing viewers to short code 77888 and a keyword to receive promotional information, location-based offers, contests or discounts. Clients can [...]
From the National Post
The TTC has rejected a bid by the Ashley Madison Agency, a website that promotes adultery, to wrap a streetcar with ads promoting the controversial site, along with the slogan, “Life is short. Have an affair.”
The commission’s advertising review committee, comprising six city councillors, made the decision this afternoon after being [...]
From Marketing Magazine (November 25, 2009):
Outdoor ad campaign takes on Toronto’s outdoor ad tax
In response to an impending new law that would tax billboard advertising in Toronto, the Out-of-Home Marketing Association of Canada (OMAC) has launched an outdoor campaign to bring the issue out of city council chambers and into the streets.
OMAC objects to [...]
