Tag Archives: Billboards

2012 Contact Photography Festival & Pattison Outdoor

26 Apr

As in past years, Pattison Outdoor is once again a major sponsor of Scotiabank CONTACT Photography Festival.

In a 2010 interview, Bob Leroux, a vice-preseident and general manager with Pattison spoke about the company’s relationship with the festival: “We’d absolutely support them … it is our goal to expand the partnership. We like what they stand for in terms of bringing ideas and thought. Why should it just be in a gallery?” More than ever, Mr. Leroux said, outdoor companies are trying to make public art a part of their business. In Montreal, CBS Outdoor works with a group called Mouvement Art Public (MAP): in between paid campaigns, instead of throwing in filler ads for its own network, CBS has allowed MAP to show artists’ work using its signs.

This year, Pattison is a sponsor of 4 Toronto public installation projects.

The festival runs throughout the month of May.

 

9 Apr


416pictures

Volkswagen augments OOH reality in Dundas Square

13 Oct

A uniquely Canadian spin on a global Volkswagen creative platform rolled out this month via an augmented reality billboard takeover in Toronto’s Yonge-Dundas Square.

To help promote the launch of the 2012 Beetle in Canada, digital animation enabled Beetles to come to life on billboards and interact with passersby, providing them with different views of the vehicle. One, for example, turns a billboard into a tunnel with a Beetle driving out of it towards the viewer.

The billboards drive to VWjuicedup.ca where visitors can download a mobile app that will activate the experience, “juicing up” the ads by viewing them through their phone cameras. Incorporating headlines from the global campaign, the billboards have been adapted with media by MediaCom and creative from Red Urban in Toronto and include, of course, a glyph to activate the AR experience.

“We were looking for something that was a little more innovative and a bit more engaging,” says Nicole Milette, account director, Red Urban. “The push is all about the car’s performance, its new look and innovations.”

Advertising Agency: Red Urban, Canada

Article from Media in Canada

Ads around the city: Smart

17 Jul

 

Big billboards and big SUV’s — they both pollute the environment. In keeping with smart car’s low impact on the environment, we created low impact billboards. Miniature sized street advertising that celebrates the beauty of being small.

Advertising Agency: BBDO, Toronto, Canada

Ads around the city: Simply Orange

23 Jun

From Media in Canada: Spotted! Simply Orange gets fresh by Val Maloney

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Thanks to marketer Rob Linden for spotting this fresh new campaign from Coca-Cola’s Simply Orange, aimed at getting consumers back to the brand’s tagline, “100% pure. Never concentrated. Never frozen.”

With media by UM Canada and creative by Zulu Alpha Kilo, the campaign includes OOH, print and in-store activities, Shannon C. Denny, marketing communications, Coca-Cola refreshments, tells MiC.

“In addition to the transit shelter ads, there is an oversized billboard with a large orange cut in half that sits above the physical board,” she says. “The orange, sitting atop a juicer, is filling the Simply Orange carafe below.”

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