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Volkswagen augments OOH reality in Dundas Square

13 Oct

A uniquely Canadian spin on a global Volkswagen creative platform rolled out this month via an augmented reality billboard takeover in Toronto’s Yonge-Dundas Square.

To help promote the launch of the 2012 Beetle in Canada, digital animation enabled Beetles to come to life on billboards and interact with passersby, providing them with different views of the vehicle. One, for example, turns a billboard into a tunnel with a Beetle driving out of it towards the viewer.

The billboards drive to VWjuicedup.ca where visitors can download a mobile app that will activate the experience, “juicing up” the ads by viewing them through their phone cameras. Incorporating headlines from the global campaign, the billboards have been adapted with media by MediaCom and creative from Red Urban in Toronto and include, of course, a glyph to activate the AR experience.

“We were looking for something that was a little more innovative and a bit more engaging,” says Nicole Milette, account director, Red Urban. “The push is all about the car’s performance, its new look and innovations.”

Advertising Agency: Red Urban, Canada

Article from Media in Canada

Ads Around the City: Volkswagen – The Great Art Heist

13 Oct

They say that beauty is in the eye of the beholder. But if Volkswagen Canada has their say, beauty will be in the hand of the person who’s stealing it. At least that’s the idea behind an ongoing out-of-home campaign celebrating the launch of the turbocharged 2012 Jetta GLI. Beginning in October, pop-up “Performance Art” galleries began to appear in Toronto and other Canadian cities. The outdoor exhibits feature limited edition, hand-numbered, framed long-exposure light painting photographs created by the 200-horsepower Jetta GLI. While the frames have been hung for all to admire, they haven’t been hung that securely, allowing more daring admirers to claim the artwork for themselves. Thieves are being asked to share their steals, and Volkswagen Canada’s Facebook page has already received numerous photos from fans decorating homes and offices with the eye-catching imagery.

Advertising Agency: Red Urban, Canada

Ads Around the City: Contagion – Bacteria Billboard

4 Oct

Building on its reputation for always being ahead of the curve, Warner Bros. Pictures Canada created a unique outdoor installation merging science and advertising that is guaranteed to leave movie lovers, science buffs and art enthusiasts in ‘awe’ or ‘eww’.

In support of Academy Award ® winner Steven Soderbergh’s latest film “Contagion” — in theatres September 9th, Warner Bros. Pictures Canada teamed up with microbiologists and immunologists from around the world to create a one-of-a-kind bacteria message board located at 409 Queen Street West in an abandoned store-front window. On August 28th, two large Petri dishes were inoculated with live bacteria including penicillin, mold and pigmented bacteria and almost overnight have revealed the true Contagion — an artistic interpretation of the spread of a virus as depicted in the film.

The public was invited to witness first-hand the remarkable growing power of natural bacteria on Wednesday August 31st from 11:00 AM — 2:00 PM. The first 50 people who arrived received passes to see “Contagion” in theatres and other themed prizes.

Advertising Agency: Lowe Roche, Toronto, Canada

TIFF at Pearson

30 Aug

Travelers at Toronto Pearson International Airport were greeted with the sound of popping as 1,000 boxes of popcorn poured out of the baggage carousel to celebrate the start of the 2011 Festival.

Ads around the city: Smart

17 Jul

 

Big billboards and big SUV’s — they both pollute the environment. In keeping with smart car’s low impact on the environment, we created low impact billboards. Miniature sized street advertising that celebrates the beauty of being small.

Advertising Agency: BBDO, Toronto, Canada

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