From: The Toronto Star (Wednesday March 10, 2010)
Vancouver ad agency to open T.O. office – Award-winning Rethink eyes nationwide profile
By Dana Flavelle Business Reporter
Independent Vancouver advertising agency Rethink Communications is moving into the big leagues, opening its first office in Toronto in a bid to capture more business.
The award-winning firm, whose ads for A&W and [...]
Entries Tagged as ‘Uncategorized’
March 13, 2010
Rethink Toronto
March 1, 2010
CoverGirl LashBlast Turnstiles
To showcase the category’s largest brush, a new media space was created – the subway exit turnstiles themselves. Dramatizing the benefit of LashBlast Length, the exit turnstiles were wrapped in yellow to look like an extremely long brush, and the crossbars were wrapped in black to demonstrate the extremely long lashes you get as a [...]
February 20, 2010
Virgin Love
From Marketing Magazine: Virgin dances into subscribers’ hearts
By Jeremy Lloyd
In the week leading up to Valentine’s Day, Virgin Mobile Canada is ready to dance in the streets for some flash mob loving in Toronto.
Just after 1:30 p.m. on February 10th, Virgin swarmed the intersection of Yonge and Dundas streets with 150 university students performing a [...]
February 20, 2010
Smart: Giant shoehorn
In conjunction with the opening of the 2010 Canadian International Autoshow, smart Canada is educating urban dwellers regarding one of the many benefits of driving a smart fortwo. A head-turning marketing initiative in downtown Toronto has wedged a giant shoehorn behind a smart fortwo, visually illustrating that the less than 3 metre smart fortwo can [...]
